In professional sports, the differentiator between success and failure often is money.
How much you spend. Who you pay. How much you pay them. When you pay them.
Sunday's game between the Vikings and Ravens demonstrates a vast difference in financial philosophies, one that at the moment heavily favors Baltimore.
The Vikings are paying a lot of players for what they used to do. The Ravens have yet to pay their franchise player for what he is doing.
Since the Vikings lost by 31 points in the NFC title game following the 2017 season, they are 28-27-1. They continue to pay their players as if desperate to maintain a championship nucleus.
A lot of the big contracts they have signed make sense in a vacuum. As an organizational philosophy, they are paying Bentley prices for a battered pickup truck.
The Ravens, regarded as one of the league's best-run and best-coached teams, have taken the opposite approach. Their quarterback, Lamar Jackson, was the league MVP in 2019. He is leading the Ravens to a fourth consecutive playoff berth. He is the Ravens' best runner as well as a still-improving passer and the team's leader.
The Ravens have yet to sign Jackson to a contract extension. He is making $3 million this year — $30ish million less than Vikings quarterback Kirk Cousins.