All week, Vikings players called their visit to Detroit a "hat and shirt game," meaning that if they won, they'd get to wear championship gear.
Their 34-23 loss to the Lions did not earn new clothing for the players, or a diploma and mortarboard for their head coach.
Kevin O'Connell's first season with the Vikings has been a resounding success. His first try at winning a division title resembled a graduate tripping while climbing the stairs to the stage.
On a day when Justin Jefferson set a franchise record with 223 receiving yards and Kirk Cousins threw for 425, O'Connell made a pivotal play call that involved neither.
Late in the first half and trailing by seven points, the Vikings faced first-and-goal from the Lions 3. O'Connell called for running back Dalvin Cook to take a handoff and make a jump pass to tight end Johnny Mundt.
These plays often work. In this instance, Cook looked uncomfortable as he approached the line. Instead of tucking the ball under his arm as he would on a running play, he was holding it away from his body, waiting to throw.
He got hit. He fumbled. Detroit recovered. The Vikings played catch-up the rest of the game.
"We had some interior penetration on the play," O'Connell said. "Ultimately, trying to be aggressive in that moment. We had a play set up and just didn't execute and the ball went the other way. It was a critical, critical error."