The NFL has become a push notification.
Think it's the offseason and nothing is happening? The NFL will remind you, incessantly, of the combine, draft, rookie workouts, organized workouts, presumably disorganized workouts, OTAs (organized team attention-getters), league meetings, free agency, trades, rumors, front-office shake-ups and schedule releases.
For someone who began covering the NFL when summer meant vacation for everyone, the NFL's 12-month assault on our retinas can feel exhausting.
Also, it works. The league has gained market dominance by feeding fans the fast food they crave. The NFL is a gigantic drive-through window, and if you want to order the 2,000-calorie CardioArrest burger, they'll throw on a little extra mayo, no charge.
July may be the first and only month during which nothing really happens. Nothing important, nothing unimportant, nothing invented to create clicks for NFL.com.
This unusual moment of marketing calm is a good time to review where the Minnesota Vikings stand, particularly compared to the Green Bay Packers.
While Aaron Rodgers and the Packers continue to taunt each other with words and inactions, the Vikings aced the latest test of their management team.
Danielle Hunter's absence from the team ended with him talking with assistant head coach Andre Patterson and hugging head coach Mike Zimmer.