There's a story behind the bell inside the Vikings offensive line room.
Don't expect left tackle Riley Reiff, one of the three elders, to spill it. The stoic, tobacco-spitting South Dakotan isn't a jabberjaw. So as Reiff returns Thursday to Detroit, where the Lions replaced him at left tackle after four years, he does so with many reasons to boast, but little to say.
"That's the thing, I don't know if he'd tell me if it was [more meaningful]," right guard Joe Berger said. "You always want to beat your old team."
On this Thanksgiving, Reiff will stick with giving protection to quarterback Case Keenum, the NFL's least-sacked starter, as Reiff revives both his career and the Vikings' Super Bowl hopes. He's also helping to give meals to families in need as part of the offensive line's fine system.
Like they did last year, the Vikings offensive line donated $5,000 this month to The Salvation Army Northern Division headquartered in Roseville with money collected from petty fines enforced on each other.
"They have a little fun and try to help some people out that are a little bit less fortunate than we are," offensive line coach Tony Sparano said. "They hold each other accountable."
The bell rings during film sessions whenever a Viking allows a sack; $100 is the tab. If you allow a hit or a pressure, the bill is $30. Anybody can call out anybody. You can appeal the fine, which requires a majority decision from the three elders — Reiff, Berger and right tackle Mike Remmers. If you lose the appeal, the fine doubles. If you falsely call someone else out, you're fined. Are you being too sensitive about this? That's a fine, too.
"I buy them pizza every week and they leave me alone," tight end Kyle Rudolph said. "It's pretty standard with what most offensive lines do. These guys are more strict about enforcing it."