Vivid, colorful original Trix is returning to stores

General Mills is bringing the classic back.

September 22, 2017 at 1:18AM
The Trix version with no artificial colors and flavors, left, was introduced two years ago. The new-old version, which will use some artificial colors and flavors, is being called Classic Trix. (The Minnesota Star Tribune)

It turns out some Trix eaters prefer artificial colors and flavors.

More than two years after General Mills removed artificial colors and flavors from Trix, the company is bringing back the original formula of the fruity, sugary cereal for people who prefer its "vibrant colors."

The "Classic Trix" — as it is now being called — will appear alongside the current version with no artificial flavors or colors.

"Our Trix fans have been calling us, e-mailing us and reaching out to us on social media asking if we would consider bringing back the original formulation of Trix cereal with its vibrant colors," General Mills said in an announcement Thursday. "Consumers have differing food preferences, and we heard from many Trix fans that they missed the bright vibrant colors and the nostalgic taste of the classic Trix cereal."

The internet, as it so often does, served as a breeding ground for nostalgic outrage earlier this year.

Many of these classic fans are also hoping General Mills brings back the fruit shapes. The Golden Valley-based company said it hopes to do so in the future.

Decision was heralded

Many consumer advocates and Wall Street analysts heralded General Mills' 2015 decision to rid its cereals of artificial colors and flavors, saying it showed adaptability by the cereal giant to consumers' desire for healthier breakfast choices.

But as General Mills discovered, not all consumers are alike.

"Not everyone likes the same thing — and that's perfectly OK. Our job is to make cereal people love," the company said in its statement.

90 percent artificial free

More than 90 percent of the company's cereals are currently without artificial flavors and colors, derived from natural sources like turmeric, radishes, beets and strawberries.

Most of the artificial colors, which come from dyes like Red 40 and Blue 1, remaining in General Mills' cereals were in the marshmallows in Lucky Charms.

But that changes now with the return of the original Trix.

Kristen Leigh Painter • 612-673-4767


A bowl of the new Trix cereal recipe, right, does not contain the colors blue and green like the former Trix because the bold colors were too difficult to recreate from natural sources. The cereals were photographed in the Betty Crocker Kitchens of General Mills Headquarters in Golden Valley June 11, 2015. General Mills is removing artificial flavors and colors from artificial sources from its cereals. (Courtney Perry/Special to the Star Tribune) ORG XMIT: MIN1506121027500963
A photo taken in June 2015 showed a bowl of the then-new Trix cereal recipe, which didn’t use artificial flavors or colors, with a bowl of the original Trix, now returning to store shelves as Classic Trix, to the left. (The Minnesota Star Tribune)
This undated photo combination provided by General Mills shows a bowl of Trix cereal made with artificial colors, left, and a bowl with natural colors, right. Food makers are purging their products of artificial dyes as people increasingly eschew anything in their food they donít feel is natural. General Mills couldnít find good alternatives for the blue and green pieces in Trix, so the company is getting rid of those colors when the cereal is reformulated later this year. The red piec
This photo combination, provided by General Mills last year when it rolled out a new version of Trix without artificial colors, shows the difference between the original Trix and new version. The company said Thursday it is bringing back the original cereal, which has artificial colors and flavors to satisfy consumers who were upset with the change. (The Minnesota Star Tribune)
Classic trix (The Minnesota Star Tribune)
about the writer

about the writer

Kristen Leigh Painter

Deputy Business Editor

Kristen Leigh Painter is deputy business editor.

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