Makeup trends come and go.
Over the years, we have seen everything from cat eyes to turquoise eye shadow and animal-print lip covers. These trends may be fun to indulge in once in a while, but most women know that when you find a classic look that works for you, you stick with it.
And some women are so stuck on their made-up look that they're sticking with it permanently.
Cosmetic tattooing -- inked-on brows, eye and lip liner -- is one of the latest beauty trends. They call it effortless beauty -- the ability to wake up pretty with little effort and in a short time.
"You get up, you shower and you go," said Joani Donovan of Toledo, Ohio, who recently had permanent eyeliner applied. "I'm not spending extra time in the morning putting on makeup. I'm beating my husband getting dressed."
In Minnesota, where the state began regulating the industry in 2011, permanent makeup artists said their businesses continue to grow. The boost in professionalism makes clients more comfortable in researching procedures and finding reputable artists, said Brenda Wise, owner of Bella Faccia, a boutique medispa in Edina.
"The more good work there is out there, the more people are going to say, 'Oh, permanent makeup does look really nice,'" said Wise, who urges anyone interested to carefully research different providers. "In past years some of the work has not been optimal."
There's much debate among technicians on whether the procedure is a tattoo or not. Some call it "permanent cosmetics" or "micro-pigmentation." But clients say that if going under the needle means not having to fiddle with makeup every day, several times a day, they'd prefer to call it "worth it."