The legend goes like this: Ernest Hemingway once boasted that he could write a complete story in just six words. His finished masterpiece: "For sale: baby shoes, never worn."
It's never been proven by any Hemingway historian, but the legend impressed Van Horgen, a St. Paul ad copywriter, and Anne Ulku, a freelance graphic designer in Minneapolis. The two friends decided to embark on a yearlong personal arts project. He would write a six-word story. She would design it. Every day in 2010.
"Annie and I both work for corporate clients," explained Horgen, who is principal of his own branding firm, Superhuman. "And that's good. Clients allow us to pay our rent, and buy nice clothes. But the reality is, in the battle between art and commerce, commerce pretty much always wins out."
When Horgen tapped into the dusty recesses of his artistic self for the six-word project, he found a lot of stories about lovesickness, dating and sex. ("Holes in her story and pantyhose.")
But the project morphed over time into a sort of literary diary. A September trip to Chicago yielded its own miniature traveler's tales ("Windy City, bird's nest. No -- toupee!"), as did a March cruise ("Whales congregate in a dreamtime symphony"). Ulku said her favorites are the stray, random-observation stories ("His mom dutifully shaved his back").
The yearlong experiment ended Dec. 31 ("Brought chips, took home Dom Perignon"). Now they're expanding their "Hemingway Challenge" to include other writer/designer teams. Their hope is to post a new contributed story on www.sixwordstoryeveryday.com daily in 2011.
So far, the new site has mostly featured creations from Ulku's and Horgen's many artsy friends. (A recent edition: "There's nothing to fear except clowns.")
But they would love to see graphic designers and writer teams from all over the country (and world) flock to their six-word sandbox. "We're hopeful and excited," says Ulku.