With mementos from Bob Dylan’s early years now a hot commodity in the wake of the new biopic “A Complete Unknown,” a noteworthy artifact discovered by some Twin Cities journalists has caught attention.
“It can happen to you,” reads an ad that ran in the University of Minnesota’s student newspaper in 1971-72 featuring a photo of an underclassman who bears a strong resemblance to the future Bob Dylan. He’s even wearing Dylan-style sunglasses as he rocks a typewriter.
Purportedly taken in the basement of Murphy Hall — then home to the Minnesota Daily newspaper and other U journalism school activities — the ad’s purpose was to recruit new reviewers to the university’s student newspaper.
“Robert Zimmerman of Hibbing, Minn., got his big break while writing for the Daily’s arts and entertainment section several years ago,” reads the copy underneath the photo.

Fifty-three years later, the unearthed ad confirms that the infamously poor-performing U student at least did something while attending the school — but it’s not clear if he actually wrote anything for the Daily.
The originator of the advertisement was none other than Jon Bream, the Minnesota Star Tribune’s loooooongtime music critic and a Dylan biographer. Bream cut his teeth as an arts editor at the Daily in the early ‘70s before he would spend the next five decades writing around the real meaning of “Little Red Corvette” to prudish Strib editors.
“We never determined that he published any stories,” Bream now admits.
He offered this for a backstory on how the photo was found in the first place: