Bulletproof at the box office. That's what happens when you're a pop superstar. You can sell out arenas whether your latest album is hot or not.
That was the case with Lady Gaga two years ago after a relatively modest-selling "Joanne." Same with Katy Perry after her quickly vanishing "Witness" album last year. Ditto Britney Spears, who sells out in Vegas even though her last million-selling album was three records ago.
Justin Timberlake is the latest example.
His reputation as a concert performer is so sterling that he will fill Xcel Energy Center in St. Paul not once this weekend, but twice. It doesn't matter that his new album, "Man of the Woods," is one of the most forgettable records of 2018, destined to make some of the year-end worst-of lists.
To be sure, its first single, "Filthy," had its moment on the radio, while the ensuing "Say Something" — featuring respected country star Chris Stapleton — had legs. But despite making an initial splash, the album faded faster than the Vikings against the Buffalo Bills.
Nonetheless, Timberlake has momentum, sparked by his fast-paced, multi-hit halftime performance at the Super Bowl, a slot the music industry considers the most impactful media impression an artist can make. And he put a cherry on top by performing two numbers that night live on "The Tonight Show," and also chatting it up with host Jimmy Fallon, his good buddy.
Timberlake's momentum has been building since he established himself as a terrific song-and-dance man with the launch of his solo career 16 years ago. Actually, it started long before that.
Perhaps more so than anyone in today's pop world, the winner of 10 Grammys and four Emmys was reared to be a superstar.