The first women's NCAA basketball tournament allowed to employ the phrase "March Madness'' will culminate in the first women's Final Four held in Minneapolis since 1995.
The first weekend of the women's March Madness demonstrated that in at least one way, the women's tourney is better than the men's.
The Final Four will demonstrate another.
In the first weekend of women's March Madness, the tourney broke an attendance record set almost two decades ago. If you watched on television, you saw packed arenas filled with loud fans.
That's where the women's tourney beats the men's. The women play their first two rounds at home sites of highly-seeded teams, ensuring that diehard fans of quality programs will be able to attend.
The dirty secret of men's March Madness is that the atmosphere at the games rarely matches the excitement caused by the bracket and the broadcasts.
Anyone who has attended the first two rounds of games at far-flung arenas has been shocked by the antiseptic nature of the atmosphere. Those games feel as if they are being played in a television studio.
The broadcasts will focus on the court and on the small pockets of invested fans, but fan bases are small and split and many of the fans in the stands don't care about the game they are watching — they are there for one team.