On any given Sunday, fans attending a Vikings game at U.S. Bank Stadium can tap into top-notch technology to enhance their gameday experience.
Upon stepping through a virtual geofence, they can receive a push notification reminding them to pull out their phones, which through digital ticketing will get them in the building quicker.
An app will help them find their seats and get food and drinks delivered there. Stadiumwide Wi-Fi will help them update fantasy football lineups.
And if they are too consumed by their phones to, you know, watch the actual game, the giant LED video boards in the end zones will let them know when to cheer and then show them, in high definition, what they just missed.
"It's not for us to say we're going to be the most advanced [NFL stadium]," said John Penhollow, Vikings vice president of corporate and technology partnerships. "If you look at the individual pieces we're talking about, it is done elsewhere. People have great Wi-Fi. Some people have great LED boards. It's all been done before in different executions. That said, the way we are bundling everything together, we think it will be a very unique and powerful experience."
Wireless connectivity is not the flashiest of technological features, but it is perhaps the thing that is most essential, especially to the most tech-savvy fans.
With about 2,000 Wi-Fi beacons and 1,300 access points, U.S. Bank Stadium will have full Wi-Fi access throughout the building, something that is still not available at some other NFL stadiums, typically older ones. The Wi-Fi network will be strong enough to accommodate all 66,200 fans even though the peak number of unique visitors should be roughly half of that.
And partner Verizon opted to install a neutral-host antenna so customers of other phone companies will have equal access to their cellular networks, too.