When Mark Dantonio took over at Michigan State in 2007, his staff studied what Kirk Ferentz had done at Iowa, and what Barry Alvarez had done at Wisconsin.
"They did it the hard way," Dantonio said this week. "They had been down a little bit at one point, built it back up, had a consistent winning program and stability and continuity."
Now, Dantonio's No. 8 Spartans are getting ready to host No. 11 Wisconsin on Saturday in a marquee kickoff to the Big Ten's conference schedule.
The Badgers have enjoyed continued success the past decade, but as second-year Wisconsin coach Paul Chryst said, "We're trying to emulate what Michigan State's doing. That's the bar we're trying to reach."
Both fan bases are enjoying sustained success. As the Chicago Tribune's Teddy Greenstein noted, there has yet to be a Big Ten championship game that didn't include either the Badgers or the Spartans.
They squared off in the first one, with the Badgers pulling out a three-point win in 2011. And both teams have been back to Indianapolis twice since, with Wisconsin winning (2012) and losing (2014), and Michigan State winning twice (2013 and 2015).
Over the past seven seasons, the Spartans are 67-16, with three Big Ten titles, a Rose Bowl victory, a Cotton Bowl victory and last year's trip to the College Football Playoff.
It looked as if they might take a step back after losing six first-team All-Big Ten players from last year's team, including quarterback Connor Cook. They opened with an underwhelming 28-13 victory over Furman, and it was fair to wonder how new QB Tyler O'Connor would fare last week at Notre Dame.