You could win a chance to stay at Barbie's Malibu Dreamhouse

By Christi Carras

Los Angeles Times
July 3, 2023 at 12:00PM
Barbie’s Malibu DreamHouse is available to rent on Airbnb. (Hogwash Studios, TNS/The Minnesota Star Tribune)

Come on, Barbie, let's go party — at the real-life Malibu Dreamhouse.

Airbnb announced this week that the hot-pink beachside mansion inspired by the toy home of the same name will be available to book for a limited time — with a twist. This time, Barbie's blond beau, Ken, will be hosting.

The property rental company and Warner Bros. have joined forces to promote "Barbie" — the summer comedy starring Margot Robbie and Ryan Gosling — by inviting "everyone in Barbie Land" to enter for a chance to win a one-night stay at the luxury estate.

Starting at 10 a.m. (Pacific Time) July 17 , anyone can request to book Barbie's Malibu Dreamhouse on Airbnb. The company will select four lucky guests (two per night) to spend a night at the oceanfront villa for free on July 21 and 22.

According to a news release, "Ken couldn't figure out how to put a price on Barbie's Malibu DreamHouse — after all, Ken's thing is beach, not math!"

Guests will be able to take "a spin through Ken's awesome wardrobe to find their best beach fit," channel "their inner cowboy" while participating in "a line dance or two on Ken's outdoor disco dance floor," challenge each other to a "beach off," sunbathe by the infinity pool and take home "a piece of Kendom" by leaving with a set of rollerblades and surfboards.

A stay in Ken’s room at Barbie’s Malibu DreamHouse in Malibu, Calif., will apparently include cowboy-themed decor. (Joyce Lee/Airbnb, Provided/The Minnesota Star Tribune)

Other features of the Ken-ified dreamhouse include a cowboy-themed salon, an observation deck with a telescope overlooking the ocean, an outdoor bar and grill, an outdoor gym and a deck with a fire pit.

On his Airbnb profile, which features Gosling's character poster for "Barbie," Ken says he lives his life "by two B's: Beach and Barbie. And rollerblades if you count that B."

This isn't the first time Barbie's Malibu Dreamhouse has popped up on Airbnb. In October 2019, the residence was briefly available to rent for $60 a night.

The latest Airbnb listing for Barbie's Malibu Dreamhouse is just one facet of the robust marketing campaign that Warner Bros. and Mattel have launched for "Barbie."

Leading up to the film's release, the movie studio and the toy company have created custom dolls based on the characters, partnered with Xbox to add Barbie and Ken's cars from the film to the racing video game Forza Horizon 5, teased "Barbie's Dreamhouse Challenge" on HGTV, dropped a new disco anthem by Dua Lipa (who also appears in the film) from the "Barbie" soundtrack and hosted advance screenings of the film, among other things.

"Barbie," directed by Greta Gerwig, opens in theaters July 21.

about the writer

about the writer

Christi Carras