I've learned more than I ever wanted to about a brazen stunt targeting female TV news reporters after a vulgar phrase was recently dropped on one of Minnesota's own, Eva Andersen of KARE.
Although I've been in the news business for more than 20 years in print and radio, I didn't know this was a thing until Andersen started to publicly share what happened to her a few weeks ago.
You also may have been in the dark. Yes, grown men have been hailing themselves as hilarious by ruining journalists' live shots by using a revolting phrase that refers to a sexual act with a woman's genitals. The practice became a viral trend in 2014, and some Minnesota bros apparently are still belly-laughing about it.
Andersen told me she had been twice targeted with the phrase — both were drive-by incidents — while working at her last news station in Iowa, and that's on top of all the other verbal abuse thrown her way.
"When you are reporting on the street, there is a reasonable expectation that you can be harassed," she said. "You can be honked at, yelled at, sworn at, called a bitch. It happens a lot."
What made this last incident so violating was it took place in the comfort of her own apartment. And not by random men on the street — but by a source. She had been interviewing a group of Minnesota dudes in their 30s over Zoom for what was supposed to be a lighthearted story about their goofy friendship.
Andersen, 32, showed me the recording of the interview. You can see her with a big grin as she engages them and brings out their story. Near the end, she asks the men if they have anything else they'd like to add. That's when one of the guys, who's holding a pint of beer, drops the obscenities. His buddies seem shocked, but they all laugh.
As someone who shoots and edits her own video, Andersen also had a camera trained on herself. When she hears this familiar attack, you can see the light go out of her. The smile fades and she slightly cocks her head in instant recognition that the joke's on her.