The more that Jessica Mager learned about plans to build a mental health and recovery center in her community, the more distressed she became.
But that's not because she opposed the development. Far from it. Her agitation sprang from a growing narrative that pitted the proposal against vocal homeowners and church leaders of West St. Paul who were pushing back. Opponents had gone so far as to create a website detailing safety concerns. What troubled her most? Some of the project's adversaries were people Mager knew and respected.
"This mental health center is being built very close to me, and it's my own neighbors who were quoted in the article as questioning it," she told me, recalling her reaction after reading a piece in the West St. Paul Reader. "This is my neighborhood reflecting to the world that we're not welcoming to a population of people who need to be welcomed. That didn't sit right with me."
The soft-spoken stay-at-home mom and some of her like-minded neighbors were so stirred that they unleashed a suburban YIMBY movement in their community. Their goal: Mobilize community members. Flip the narrative. Show up and speak out in favor of a mental health facility that they believed would make their city safer.
First, Mager texted everyone in the area who she could think of. "That's something I guess I am good at," she told me with a self-deprecating chuckle. "I'm not articulate, but I can connect with people."
She and fellow residents Randi Walz and Michelle Lewis drafted letters to the city and county, urging other townspeople to sign their names and lend their voices to a burgeoning tidal wave of support. Organizers invited residents to a neighborhood pub to practice the two-minute speeches they had prepared for City Hall. People in favor of the center crowded public meetings, eventually outnumbering the opposition by nearly 4 to 1.
"It was the opposite of the whole 'Not in My Backyard' take," said Council Member Wendy Berry. "They were like, 'Yes, put it in my backyard, please.' "
The center, which would be owned by Dakota County and operated by nonprofit provider Guild, would offer 16 beds for adults in need of mental health or substance abuse treatment. Residents who stayed there for up to three months could receive interventions and skills that would help them transition toward independent living. For others, in crisis, a 10-day stay would help stabilize them and prevent hospitalization.