The plan was to open a second location of Bap and Chicken, the Korean-style fried chicken restaurant that opened on St. Paul's Grand Avenue last year.
The plan was not for it to be on wheels.
But owner John Gleason's pandemic-driven pivot involved thinking outside the brick-and-mortar box, and taking his brand expansion on the road.
The Bapmobile, which he launched last month, is just one of a slew of new food-and-drink spots opening in the Twin Cities amid, despite and in some cases because of the pandemic.
Opening a food truck second was "a little backward" of how things usually go with restaurants, Gleason said. But by already having a kitchen he could use as a commissary for the truck, he's steps ahead of businesses that are starting from scratch.
"I think that's perfectly OK," he said. And, "it's a huge moving billboard."
Gleason found a fully loaded truck for sale, and acted fast to get up and running. Conception to launch took only five weeks.
The Bapmobile is booking dates at breweries and events all over the metro with a simplified menu: chicken tenders, four sauces (instead of 12 at the restaurant), a rice bowl, cheese curds and fried tofu. Plus, Korean "street toast" — a grilled sandwich with Spam, cheese and vegetables — that you can't get at the restaurant. As the weather cools, Gleason is planning to introduce Korean soups, too. Track its location at bapmobilemn.com.