In the newest commercial for Verizon's 5G service, former Vikings receiver Randy Moss tries to run a 40-yard dash faster than a phone downloads a TV show.
The phone wins. "Freaky fast," Moss says.
For Minnesotans and people around the U.S., that may be the fastest thing they see 5G do for awhile.
The telecom industry is once again advancing the capacity and speed of its networks, something it has done once a decade since the cellphone's invention in 1979. But differently from the previous jumps, the move to the fifth generation of network technology, simply called 5G, is caught up in geopolitical and health debates that are beyond the industry's control.
The result is far more noise and confusion about the promise and perils of 5G, with the upgrade carrying greater than usual risk for companies and head-scratching choices for consumers.
"The deployment for 5G will be deliciously messy," says Jason Leigh, a telecom industry analyst at IDC, a market research firm. "I'm excited about what 5G can do, but it's not an easy road forward."
For the first time, Minnesota is in the middle of the action at the start of a generational change in telecom. Verizon, the nation's largest cellphone service provider, has already put up 5G cells in the downtowns of both Minneapolis and St. Paul. And U.S. Bank Stadium is one of 13 around the NFL this year that will have 5G antennas beaming data to fans.
But it's a chicken-and-egg business, with carriers doing just part of the work. Cellphone makers have to produce new phones that work on the new networks. At the moment, Twin Cities shoppers can get one 5G Samsung smartphone, at around $1,300, or modify a Motorola one with a special 5G attachment that costs $200.