
Over the weekend, I learned that Fox Sports was doing away with its "Fox Sports Girls" program. It started as a tip on Friday; on Saturday, a spokesperson for FSN confirmed it with a statement that read:
FOX Sports is constantly evaluating our marketing programs in an effort to keep them fresh and provide the most engaging experience for our viewers. As a result, we have decided to end the FOX Sports Girls program to focus on other projects that serve our fans.
Since Fox Sports launched the "Girls" program in 2011, it's been met with mixed reviews. The same could be said for the comments that followed this weekend after it was disbanded. Fans dislike the concept and like the concept for roughly the same reasons: there are pretty women on TV and at events.
"What's not to like about that?" some fans say.
"It's a sexist and demeaning concept," others say.
I've always come down more on the side of the latter group, and I'm guessing there were enough viewers (many of them female, including my wife) who felt alienated by the concept that Fox was compelled for that reason to pull the plug.
In 2015, in my mind, the Fox Sports Girls — they had them for all the regional networks, just FSN, and all of them are going away — to be an antiquated concept that opened itself up to more criticism by calling the participants "girls" and by only referring to them by first name. They were somewhere between sideline reporters and cheerleaders — nice people caught in a strange assignment.
I have not, however, ever BEEN a Fox Sports Girl. But I did interview one of the original FSN Girls, Jenny Taft, for a 2013 story (when she was just "Jenny"). Back then, she encouraged me to replace "Girls" with "Ambassadors" when thinking of the role she and others played. That helped to a degree.