On Monday, first-year franchise PWHL Minnesota won its first playoff game in franchise history, ensuring that an encouraging first season wouldn’t finish on a down note and sending more than 3,000 fans home happy from Xcel Energy Center.
On the same day, the first-year franchise Minnesota Myth sent its players home and folded after just two games in the turmoil-ridden Arena Football League.
If you want a study in what it takes to be a successful sports start-up these days, it’s hard to find a more compelling case study in contrasts between these two teams.
I talked about both on Tuesday’s Daily Delivery podcast.
PWHL is the study in doing it right. The first-year professional women’s hockey league picked six strong hockey markets and had several others must-haves for success in modern pro sports from the outset.
Among them: A collective bargaining agreement, a television contract and a 10-year financial commitment from deep-pocketed owners Mark and Kimbra Walter.
Those factors don’t guarantee long-term success, but they give PWHL a real chance to get itself established and to expose fans to a high-quality product.
Minnesota’s PWHL franchise (nicknames and logos to come next year) drew more than 13,000 for its first game at Xcel Energy Center and had a loud contingent on hand for Monday’s 2-0 playoff win over Toronto that pushed the best-of-five playoff series to a Game 4 on Wednesday back at the X.