A year after introducing its revamped rewards program, the Minneapolis-based retailer is using it to help return to annual growth of 2.5% to 3%, which it hasn’t consistently reached since the panic-buying days of the pandemic.
The Richfield-based retailer is relaunching its third-party digital marketplace to recreate the success it has seen in Canada. Amazon and Minneapolis-based Target also profit from third-party sellers.
Minneapolis-based retailer sees modest sales growth driven by digital gains in holiday quarter, but has begun to double down on fundamentals to increase loyalty and draw more customers.