I love sports and all the business lessons we learn from competition, whether playing or watching. It doesn't matter what sport or what level, there are always multiple teaching moments.
The NCAA basketball tournaments for men and women, also known as the Big Dance, are probably my favorite sporting events. I've had the privilege of attending numerous Final Fours as a longtime member of the Naismith Basketball Hall of Fame Board of Governors. After last year's cancellations, it was exciting to see this year's teams have an opportunity to showcase their talents.
It's win or go home for these exceptional young athletes. The intensity is palpable, yet you can sense their joy and excitement in doing what they love. They are having fun.
It starts with preparation. I have written eight business books, three that hit No. 1 on the New York Times bestseller list, and the title of each of them could have been "Prepare to Win." Life is all about preparation, and preparation is all about hard work, sacrifice, discipline, organization, practicing the right concepts and more.
These athletes have a desire and determination to succeed. They love what they are doing, and it shows, game in and game out, in their enthusiasm. There's no question the spark that ignites our lives is enthusiasm, and it's the one critical trait that cannot be taught. Enthusiasm is about passion, gusto, excitement and infectious energy. Enthusiasm is crucial in every profession.
My good friend Brandon Steiner, chief executive of CollectibleXchange, pointed out to me that the same coaches manage to advance deep in the NCAA tournament because they stay consistent.
Big goals require three things: a plan, a commitment to carry out that plan and consistency. Getting started is hard enough, but consistently carrying out your plan is more difficult. Even the best business plans will fail without a dedication to consistency.
These basketball athletes never, ever give up. They have confidence and a positive mental attitude. No matter what happens in business, life or sports, don't quit.