Comparing our vision with that of birds, well, at least we can claim opposable thumbs.
Birds see a vastly different world than we do. They see more detail. They see more colors, by a factor of 10. They see ultraviolet (UV) wavelengths, and that is key.
UV rays can damage human eyes, so we filter them out. Throughout nature, we are an exception for UV vision, not the rule.
A few weeks ago I wrote of harriers finding prey in marsh grass by looking for UV reflection from the mammals' urine. But there is even more to it than that. UV vision is an essential all-purpose tool for birds.
Let's start with black-capped chickadees, the ones at your feeder. They look alike to you and me. To chickadees, however, not at all. They see colors other than the black/white/gray plumage we see. Light in the UV part of the spectrum makes that possible.
Birds, like us, want to find the best mate possible. UV color helps the female make a choice. Brighter male color means a healthier, stronger bird. He's likely to have a prime breeding territory. He'll be a good provider. He'll be an aggressive defender.
(It's the human world equivalent of a guy who has a good job, drives a nice car and has a cool apartment.)
This healthy, fit male chickadee will give the female a good chance to pass her genes to future generations. That's what she wants. That's the game nature plays — survival of the fittest.