Break out the fried ice cream — the return of Chi-Chi’s Mexican restaurant is getting closer, and the first two locations will be in St. Louis Park and Maple Grove.
Michael McDermott, son of Chi-Chi’s founder Marno McDermott and the architect of the comeback, told the Star Tribune he will convert his two Rojo Mexican Grills into Chi-Chi’s restaurants. The St. Louis Park location is first, with an anticipated opening this summer, and Maple Grove will follow this fall.
Since announcing his plans in December, McDermott said, the response has been “overwhelming.”
“What’s been really fun is reading the comments [on articles],” he said. Former customers, workers and executives have been quick to chime in to offer stories, memories and even help getting Chi-Chi’s 2.0 off the ground, he said.
McDermott has tapped local design firm Shea to give the restaurants a refresh and “bring the concept forward,” yet incorporate elements from the ‘70s and early ‘80s, such as hanging plants, as a throwback to the original Chi-Chi’s era.
The menu will bring back Chi-Chi’s favorites — McDermott still has all the original handwritten recipes from his father — but will also include popular menu items from Rojo (tomatillo salad and enchiladas) as well as dishes that reflect the evolution of Mexican cuisine and diners’ taste buds, such as birria.
“The people that remember Chi-Chi’s will hopefully have something on the menu that they remember and gravitate toward,” McDermott said. “But I think we’ll also have something appealing to the current environment in Mexican food.”
McDermott is hoping the nostalgia-fueled comeback will equate to funding, too. He’s working with the crowdfunding platform StartEngine in an effort to raise $3.5 million to help convert the two locations and set up a franchise program, he said. The minimum investment is $250 in exchange for equity in the brand. (But, he’s quick to point out, there are no guarantees.)