Ever since the death of his 2-year-old son in 2002, Cloud Cult’s Craig Minowa has maintained an unmatched ultra-personal connection with fans, who reacted to his disarmingly spiritual and searching songs by sharing their own experiences with loss and tragedy.
In the making of Cloud Cult’s new record — during which Minowa faced his biggest personal struggle since the 2002 tragedy — the orchestral rock band’s frontman did not wait to hear his audience’s reactions.
Many of the songs were actually written or rewritten based off of things his listeners told him in regard to the drama he was processing in his music.
“I leaned on them this time around,” Minowa explained, “and the songs blossomed out of that.”
Titled “Alchemy Creek,” Cloud Cult’s 12th studio album came out last month accompanied by tour dates along both the East and West coasts. The mostly Twin Cities-based band will come home to celebrate its release with two concerts Friday and Saturday at the Palace Theatre in St. Paul.
Many of the 11 tracks on “Alchemy Creek” grew out of the online Patreon group that the group developed during the COVID-19 pandemic, like so many other music acts looking for a revenue source in lieu of concerts. The website allows bands to set up paid membership levels giving fans access to unreleased music, videos, blogs and lots more.
In Cloud Cult’s case, Patreon also became a source of creativity and therapy as Minowa shared unfinished songs with members.
“The whole way through, there was this Patreon audience with people who were going through their own stories and sharing them,” Minowa recounted.