Listen: The Jolly Green Giant has left Minnesota. So who is maintaining his iconic billboard?

The Curious Minnesota podcast talks with Brooks Johnson about the history of the Green Giant brand and who is keeping its legacy alive.

February 10, 2022 at 7:10PM
The refurbished Jolly Green Giant billboard greets drivers along Highway 169 in Le Sueur. (Glen Stubbe, Star Tribune/The Minnesota Star Tribune)

The Jolly Green Giant has moved on from Minnesota. His legacy, however, lives on in the form of an iconic Minnesota River Valley billboard.

Reporter Brooks Johnson joins Ash Miller to talk about the history of the Green Giant brand and what the billboard means for those Minnesotans who drive by it every day.

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about the writer

about the writer

Eric Roper

Curious Minnesota Editor

Eric Roper oversees Curious Minnesota, the Star Tribune's community reporting project fueled by great reader questions. He also hosts the Curious Minnesota podcast. 

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