I find that when most people say "I don't like beer," they really mean "I don't like hops." Hops are the primary source of bitterness in beer, and bitterness is primarily what turns people away. Evolution has set our brains to register bitterness as poison. Some folks are unable to overcome this ingrown aversion.
Others can't stomach the sharply spicy, fruity and earthy flavors and aromas that hops provide. Not everyone likes a squeeze of grapefruit in their beer.
But aside from mainstream lagers, the hoppiest beer styles — pale ale, IPA and double IPA — are currently the most popular styles. And the Twin Cities represents an especially hop-heavy market. Go to any store with a good selection of better brews and you will find entire coolers devoted to them. Tap handles are heavily weighted to these three styles.
What is a beer-loving hop-hater to do?
Fortunately, beer has two other main ingredients that also assert their flavor influence — malt and yeast. And just as some beer styles showcase hops, the other ingredients also have their stylistic champions. It's simply a matter of knowing which styles to look for.
Here are some stylistic pointers with a classic example for each.
If you like hops, but don't want quite the heavy load of an IPA, head toward American amber ales. These balanced beauties are like pale ales with an extra shot of caramel. The added malt buffers the bitterness and gives a sweeter flavor base for those citrusy hop varieties. Bell's Amber is a good one to reach for. Light notes of toasted grain add some interest to the typical caramel malt. Low hop character is citrus, earth and herbs.
I find the Vienna lager style to be a consistent crowd pleaser across the spectrum of beer drinker palates. These are very balanced beers, highlighting toasted-bread malt flavor with supporting spicy hops and approachable bitterness. And they are smooth, crisp and refreshing as good lagers should be. Minnesota's own August Schell Brewing Co. has an award-winning example in Firebrick. Malt leads with notes of toffee, bread crust and slight nuttiness. Bitterness balances without getting in the way.