Customers lined up at the cash register in one of the nation’s first Chico’s stores to pay for items that had been unpacked by workers only moments earlier. Dottie Dekko was enthralled.
“It was a little bit of a buying frenzy,” her daughter Gigi Dekko Goldman recalled. “She stood there and watched what was happening and turned to me and said, ‘Honey, there is something really important going on here, and we need to find out more.’”
It was a pivotal moment for Dekko, whose accomplishments included bringing the Chico’s franchise to Minnesota, establishing a professional soccer team and publishing several cookbooks.
“She was a visionary. She saw what was coming,” Goldman said, and she used those abilities throughout her life.
Dekko, of Excelsior, died Dec. 15 at age 95. But she kept that number closely guarded throughout her life, joking with friends and family that “if a woman will tell you her age, she’ll tell you anything.”
She was born Dorothie Alm in Minot, N.D., in May 1929, just months before the stock market crashed, ushering in the beginning of the Great Depression. She developed her entrepreneurial spirit on the family’s dairy business.
When Dottie was a child, she saw an ad for an ice cream maker in a magazine and convinced her father to buy it. She added nuts and caramel and chocolate chips. The family set up an ice cream shop across from a local high school and eventually expanded to five locations.
“I think this is really where mom, at a very formative age, discovered the power of innovation and entrepreneurship,” Goldman said.