David Law wasn't sure what to expect when his group of American travelers arrived in the small village of Agua Escondida in Guatemala to build an addition to the school. But he'd never imagined the exuberant welcome they received.
On their first day there, a crowd of locals, including teachers and maybe 200 children, turned out to greet them. There was traditional song and dance, and the group from the United States stood up and danced along for about an hour.
"I was overwhelmed," Law said. "They were there, standing and clapping. There was a level of appreciation I hadn't expected, and it was emotional. I looked around my group and everyone was tearful."
Law, who is superintendent of Minnetonka Public Schools, was among a group of 38 people from around the country on a trip organized by Lifetouch, an Eden Prairie-based school photography company. The group included educators in addition to Law — teachers, principals, PTA members — and employees of Lifetouch and of Shutterfly, the California-based photo-product company that bought Lifetouch in 2018.
Every year since 2000 (minus a couple of pandemic years), Lifetouch has taken a group on a Memory Mission, in which they travel, usually to a developing country, and help locals with a construction project, often related to education.
Volunteers are moved by the experience, said Jan Haeg, a retired Lifetouch director of learning development who has stayed on to organize and manage the company's Memory Missions. "Oftentimes, the volunteers are so moved by everything that happens they're like, 'How do I talk about this experience, because I'm a changed person?'" said Haeg. "'Now I have to go back to my old world and try to digest and process everything that's happened this week.'"

A novel building material
The twist in this year's construction project was the materials they used. Working alongside locals, the group built a two-room addition to the small school out of discarded plastic beverage bottles. That's right, pop bottles. When used as building materials, they're known as "ecobricks."