The Twin Cities newspapers were not quite as insane in their coverage of dramatic Vikings games in the 1970s as is the case four decades later. Still, there were ample numbers of articles in the Minneapolis Tribune and the afternoon Star when the Purple advanced to four Super Bowls in the eight Januaries from 1970 to '77.
As you might either have witnessed or heard mentioned by your Minnesota ancestors, the outcomes were not favorable to Bud Grant's Purple warriors:
Kansas City 23, Vikings 7, on Jan. 11, 1970, in New Orleans; Miami 24, Vikings 7, on Jan. 13, 1974, in Houston; Pittsburgh 16, Vikings 6, on Jan. 12, 1975, in New Orleans; and Oakland 32, Vikings 14, on Jan. 9, 1977, in Pasadena, Calif.
There was some suffering from the veteran columnist, Sid Hartman, in the Tribune, and supercalifragilistic sentences from Jim Klobuchar in the Star, but the newspaper coverage of these defeats was more straightforward than angst-filled.
One perspective that was very limited in the newspaper accounts was that from Jim Marshall, an original Viking, the ironman of the NFL and also this, in the words of Fred Zamberletti, the Vikings first and long-serving trainer:
"Marshall would take care of problems for Bud. They throw around the term 'leader' in sports. Marshall was the true leader of the Vikings."
Yet, there were not many Marshall quotes to be found from the post-Super Bowl locker rooms. Why was that, Jim?
"No sense in talking when you don't have much to say," he said. "The failure to win a Super Bowl has hung over me since we lost the first one. My analysis is as simple now and as it was then: