A roadside billboard in northern Minnesota has caused a controversy by suggesting that legalized hunting of wolves could save tens of thousands of baby deer.
The advertisement, installed last month by a local chapter of the Minnesota Deer Hunters Association (MDHA),stands despite being debunked by a University of Minnesota wolf research group. Now MDHA's executive board will meet Saturday to possibly rein in misinformed messaging campaigns.
The billboard along Hwy. 53 south of Eveleth shows a spotted deer fawn beside a block-lettered message saying: "Wolves devour over 54,000 fawns a year in Minnesota.'' A bold-faced tagline across the bottom reads, "PAID FOR BY THE MINNESOTA DEER HUNTERS ASSOCIATION – STURGEON RIVER CHAPTER.''
MDHA Executive Director Jared Mazurek said the chapter's billboard isn't backed by peer-reviewed science and has sparked an internal discussion about the conservation group's ''public outreach'' procedures. Mazurek said the Sturgeon River chapter's billboard campaign, slated to last three months, will be "a big agenda item'' at Saturday's regularly scheduled meeting of the MDHA's executive board in Grand Rapids.
"The billboard was done entirely by the chapter,'' Mazurek said. "It was not approved by the MDHA as an organization.''
Several phone messages left this week for Sturgeon River Chapter President Greg Baty were not returned by him. Two other chapter leaders were on hunting trips outside Minnesota and not available for comment.
Implied in the billboard, Mazurek said, is the message that Minnesota needs active wolf management, including hunting and trapping. He said MDHA agrees "100 percent'' that a hunting season is needed to reduce an overpopulation of wolves in the state. But the stance is best communicated in alignment with sound science, not emotion, he said.
Boatload of studies