
A new restaurant is going into the Sheraton Bloomington Hotel — it's the 1970s landmark formerly known as the Hotel Sofitel, anchoring the northwest corner of I-494 and Hwy. 100 — but let's get one thing straight right from the start: it's not a hotel restaurant.
Yes, there's an overlap in ownership. Sort of. WB Hotel Partners — the WB is Warren Beck, developer of the Galleria mall in Edina — purchased the property in October 2013.
But the restaurant, Lela, is a separate business entity, a partnership between Beck and longtime collaborator Paul Wischermann.
Also, while Lela occupies roughly two-thirds of the footprint of the hotel's previous dining-and-drinking establishments (longtime diners will remember them as Colette Bar & Bistro, Chez Colette, La Fougasse, La Terrace, Cafe Royal, Le Petit Marche bakery and others), Lela is keeping its distance from the hotel by maintaining its own entrance, one that opens to the parking lot and not the hotel's lobby.
"It's a stand-alone concept with stand-alone management," said Wischermann.
Designed by ESG of Minneapolis, the L-shaped, 200-seat restaurant and bar will boast all kinds of contemporary bells and whistles, including a showy wine display, a lively front-row-seat kitchen counter, private dining facilities and a yup-to-the-minute brown/tan/bronze/cream color palette. One dining room will flank the roomy bar, the other will have views into the kitchen. A south-facing patio is on its way, too. "We want to bring an urban-style concept to the suburbs," said Beck.
The menu is on trend, too, with a three-part emphasis: steak (available in a variety of sizes and cuts), crudo (but not sushi) and pasta (fresh and dry, prepared on the premises), tailored to suit small appetites as well as shared plates, along with gluten-free, low-carb, pescetarian and other diverse dietary habits. The bar will concentrate on craft cocktails and maintain an ambitious wine list.
"I wouldn't describe it at all as a steakhouse," said Wischermann. "We want to create something authentic, but this isn't going to be a destination restaurant. The residents of Edina and Bloomington are our biggest audience, and our No. 2 customer is the business clientele from the surrounding area. We're creating a neighborhood restaurant for a very large neighborhood."