ROCHESTER – Homeowners and investors across this city are throwing open unused basements, spare rooms and second homes in growing numbers, creating a runaway Airbnb market with some 11,000 guests over the past 12 months.
The rush of properties advertising cozy living rooms, updated kitchens or simple amenities not usually found in a hotel — recliners are a hit, hosts say — saw Rochester outpace the Twin Cities for Airbnb growth this year, even though Minneapolis hosted a Super Bowl that drove scores of metro homeowners to join the website.
"Rochester is definitely a big market for us," said Ben Breit, an Airbnb spokesman. It's Minnesota's fourth-busiest market in terms of guests, behind Minneapolis, St. Paul and Duluth. And it's third in terms of revenue, with hosts making $1.6 million in 2017, he said.
And it's still growing.
The driver, of course, is the Mayo Clinic: Airbnb hosts say most of their guests are either patients at the world-renowned hospital or families of those patients. Mayo's $5.6 billion, 20-year expansion promises to bring thousands of new employees while expanding the city in all directions. And all those people will need a place to stay.
The action is even drawing far-off and deep-pocketed investors like Airbnb Superhost Viki, who describes herself on the firm's website as a Hong Kong resident who loves traveling and learning about other cultures. She joined Airbnb in the summer of 2017 and now lists 14 apartments in Rochester. The units are heavily rented, and appear to be in a newer apartment complex with a pool and gym facilities.
Anecdotes like that have drawn concern from affordable-housing advocates, who argue that the rental rush is worsening an already tough housing market. Others say it's too soon to tell. And Airbnb hosts like Rachel Nagel say that Airbnb rentals can offer a homey, human touch in a city that hosts thousands of people every year who desperately need help.
Nagel has had guests facing terminal illnesses, and recently hosted a mother from the United Kingdom who was seeking answers to medical mysteries that threaten her child. One guest was struggling with the property's door code; Nagel said she and her husband figured out that the woman was also dealing with her husband's illness, so they sprang into action to give her extra attention.