Hennepin County is taking a new approach to encourage lake users to join its massive campaign to control the spread of invasive species in its waters.
The county last year developed the "Lake Pledge" website and app, which encourages people to submit information about their favorite lake and the activities they enjoy. Users receive digital badges for watching videos on how to stop the spread of invasive species.
"We have an amazing water resource in Hennepin County," said Tony Brough, the county's invasive species prevention program coordinator. "Many metropolitan cities do not have the fantastic lakes like we do. They are worth protecting."
Hennepin County is a rare urban area with an abundance of options for people to boat, kayak, water scooter and own a lakeshore home. Besides 200 lakes, it has 640 miles of streams, three major rivers, 45,000 acres of wetlands and 50 public accesses for boats and trailers.
With all that water and all the use, county officials have made a top priority of preventing the spread of aquatic invasive species such as zebra mussel, Eurasian watermilfoil and carp.
Aquatic invasive species can damage native fish and plant populations, but also threaten human health and hurt property values.
The county deploys a variety of strategies to spot and control invasive species, including flying drones, sending inspectors to randomly check boats and installing cleaning stations at public access areas.
But county officials knew they could do more by turning lake lovers into allies with the "Lake Pledge."