To label Paul Summers LaRoche a musician is only part of his story.
Granted, last year he received the Lifetime Achievement Award at the Native American Music Awards. But that's just one of the many accomplishments for the founder of Brule, a contemporary Native American rock band with a sound that critics have described as "healing" and a "journey of sight, sound and soul."
The award was possible only because of a personal journey that prompted LaRoche, at age 38, to begin obeying the Seventh Direction — the spirit within himself. It was an amazing transformation for a man who was raised white and started his career as an architect.
"The floodgate of inspiration opened and I have not been able to control it since," LaRoche, now 68 and living in Sioux Falls, said of the music that flowed from him after meeting his Lakota family and discovering his biological roots on the Lower Brule Reservation in central South Dakota.
LaRoche has recorded 20 CDs (selling over 1 million), authored the biographical "Hidden Heritage," done 12 behind-the-scenes concert documentaries aired by PBS, produced a 90-episode TV show focusing on Native American culture and led his "family band" to be the first Native American music ensemble performing with major symphony orchestras.
Their 2007 history-making "Brule, Live at Mount Rushmore: Concert for Reconciliation of the Cultures," has become the longest-running Native American concert special on national TV.
"We've also broken the concert attendance barrier of 10,000 many times, and we've toured as far away as Saudi Arabia," LaRoche said.
And he's not done yet; LaRoche has composed at least 500 songs or melodies that are unreleased but catalogued, and Brule has a robust calendar of upcoming performances at concert venues, arenas, festivals, casinos and schools.