Q: How do I handle discussions and communications with my employees about the COVID-19 vaccine?
Let employees have their say regarding COVID-19
When people feel their viewpoints are listened to, it builds trust, and they are more likely to comply with rules, even if they do not align with all of their views.
By Chad Brinsfield
December 26, 2021 at 8:00PM
A: Clear and ongoing communication with employees about the COVID-19 vaccine is critical. Providing information to employees signals that they are valued and respected. In contrast, insufficient communication can signal the opposite and will diminish trust.
At a basic level, it is essential to share your organization's policies, along with clearly articulating the rationale. It is also important to share information about government rules and how those rules will be implemented in your organization.
Listening is a crucial part of effective communication. To the extent feasible, provide employees a voice in the decision-making process. When employees feel that their beliefs and concerns were sincerely considered, then whatever the outcome may be, they are likely to view it as more fair.
Be careful to avoid what scholars refer to as "the charade of consultation" where employees are given an opportunity to weigh in, but the decision is really made independent of their views.
When thinking about how to talk to employees about COVID-19, reflect on your own mindset and what it is you are trying to achieve. Regardless of your organization's position on the vaccine, it is a virtual certainty that people in your organization are going to disagree. Don't confuse a lack of overt disagreement with widespread unanimity.
Trying to persuade people to change their beliefs regarding the COVID-19 vaccine is likely to be ineffective or could even backfire. A better objective may simply be to help people who disagree to respect and trust one another. It is important to model a mindset of humility, curiosity and open-mindedness. Doing so enables people to empathize, communicate, continually learn from one another, and envision new possibilities. Most important, do not denigrate, diminish or demonize anyone for holding divergent views.
When people feel safe to express divergent viewpoints, and believe those viewpoints have been sincerely considered, then they will be more willing to commit to a course of action, even if they don't completely agree with it.
Chad Brinsfield, Ph.D., is an associate professor and chair of the Management Department at the University of St. Thomas Opus College of Business.
about the writer
Chad Brinsfield
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