The bright red "1st" sign that has been a glowing fixture in the St. Paul skyline for about 80 years has gone dark.
Last week's snowstorms damaged the fragile neon tubes that illuminate the sign above the First National Bank Building. Wind knocked out a quarter of the sign's lights, prompting building officials to turn off the entire sign Thursday, said Scott Goltz, vice president of St. Paul-based Madison Equities, which owns the building.
But it won't stay dark forever.
Building officials are opting to replace breakable neon with energy-efficient LED lighting, an increasingly common move for Twin Cities landmarks.
Minneapolis' riverfront signs for Pillsbury's Best Flour and North Star Blankets were recently fixed up with LED lights. The Schmidt Brewery sign in St. Paul was replaced in 2014. And August Schell Brewing Co. purchased the Grain Belt sign on Nicollet Island and plans to have it illuminated by summer 2017.
Goltz estimated it will cost $500,000 to redo the "1st" sign. He hopes it will be glowing again by the end of the summer.
"To have to shut it down is kind of heartbreaking for us," he said. "It's kind of why we bought [the building]."
Madison Equities bought the First National Bank Building last year. The building, located at 332 Minnesota St., was St. Paul's tallest for 55 years. The "1st" sign at the peak of the high rise is visible from 20 miles away on a clear day and 75 miles from the air at night, according to the building's website.