Medtronic executives have said they want to begin transitioning the medical technology giant into more of a health care service provider, using technology to help manage patient care from admission to outpatient follow-up visits.
On Monday, the company announced that it has taken a $200 million step in that direction, buying Cardiocom, a privately held firm in Chanhassen, to expand into remote monitoring of patients with chronic diseases.
In the area of heart failure alone, which affects 7.5 million people in the United States, only about 13 percent of those patients receive an implantable device, according to Medtronic, which is based in Fridley. Connecting to the broader patient population is an attractive new area for growth, said Mike Genau, Medtronic senior vice president and president of its U.S. region.
"Look at the macroeconomics of health care right now," he said, pointing to pressure for improving quality while decreasing costs associated with hospital readmissions. "We, as a leading medical device company, really pride ourselves on not only understanding the marketplace but leading the marketplace. This will allow us to extend our reach."
Medtronic anticipates that it will eventually extend its reach in providing such services on a global scale, Genau said. "We will be able to identify, treat and manage patients through a continuum, regardless of where they are — hospital or home," he said.
Jeff Windau, an analyst with Edward Jones, said the new direction for Medtronic is a sound strategy for its future.
"It's great that Medtronic is trying to expand beyond just the world of implants," he said Monday. "It gets them more involved with patient care. It gets [the company] more involved with the end consumer. This gets them to be a part of the equation to help reduce costs."
The Cardiocom acquisition is a small step in that direction. According to Medtronic, Cardiocom has about $40 million to $50 million in revenue. But the move will help get Medtronic acclimated to the world of remote patient management, Windau said.