To understand why Democrat Hillary Clinton's presidential campaign is pouring so much effort into energizing millennials, talk to a new voter like Aalayha Robb.
"I'm registered, but I don't know that I feel strongly enough to vote this year," said Robb, a first-year University of Minnesota student from Sioux Falls. Robb has been turned off by what she called Donald Trump's "racial comments," but not so much that she's ready to pull the lever for Clinton. "I don't want to vote just because I can," she said.
As of this election year, millennials have overtaken baby boomers as the largest living generation in the United States. In Minnesota, these 18- to 34-year-old voters make up more than a third of the voting population — tied with Generation X, and easily exceeding boomers. Poll after poll has shown millennials lean further to the left than their older peers, but are also less likely to identify with traditional political parties — and less motivated to vote at all.
"I don't like Trump so much that maybe I'll vote for Hillary just because I don't want him to win," Robb said. "But I don't know if that's fair."
In a Star Tribune Minnesota Poll in September, Clinton tallied her best margins among millennial voters, scoring 51 percent support to just 24 percent for Trump. It was the only voting demographic that gave her an outright majority of support. The race was much closer overall, with Clinton leading Trump by just 6 percentage points.
Several other recent polls of Minnesotans also pointed to a tightening presidential race here, although all were taken before last Monday's debate.
Both in Minnesota and nationally, Clinton's campaign has labored in these crucial final weeks of the campaign to motivate millennials.
A "millennial Vote Kickoff Event" last Thursday night in St. Paul featured Anne Holton, the wife of vice presidential nominee Sen. Tim Kaine. On Tuesday, Clinton's former rival Sen. Bernie Sanders will leverage his own popularity with young, liberal voters on Clinton's behalf at rallies in Minneapolis and Duluth.