Minneapolis advertising agency Carmichael Lynch has named a new chief executive.
Marcus Fischer, the firm's current president, will be the fourth executive to hold the title in the firm's 55-year history. Current Chief Executive Mike Lescarbeau will become executive chairman and continue to promote the firm as spokesperson and marketer.
"Marcus has been pivotal in building the momentum and success of Carmichael Lynch in recent years," Lescarbeau said in a statement. "He has proven his ability to successfully manage the business, while simultaneously inspiring the people around him."
Since 2013, Fischer has been the president of Carmichael Lynch. Before that he led Minneapolis marketing firm Space150 as chief executive for four years. He also worked at One and All, Fallon and had worked previously in account planning at Carmichael Lynch. Over his career, Fischer has helped brands such as BMW, Target and Harley-Davidson.
"I'm honored to lead Carmichael Lynch and continue the energy we've built over the last few years," said Fischer, in a statement.
Carmichael Lynch is one of the largest advertising firms in the Twin Cities with more than 260 employees. In the last couple of years, the agency won several accounts including U.S. Bank and natural sweetener Truvia. Some of Carmichael Lynch's other main clients include Subaru and Jack Link's jerky.
The firm ended last year with more than a 16 percent increase in revenue from the year before. Since 2013, the agency has experienced revenue growth of 45 percent. Last year, Carmichael Lynch hired about 70 people, and most filled new positions. The agency also promoted its Chief Creative Officer Marty Senn and Julie Batliner, president of the agency's public relations division Carmichael Lynch Relate, to managing partners.
The firm, located in downtown Minneapolis close to Target Field, will add an additional floor to its offices this spring. The expansion will include new video editing bays and a virtual reality lab.
