RED WING - On a cold March afternoon in southeastern Minnesota's Driftless Area, Casey O'Reilly sent his three sons to coax the cows into the milking parlor.
It didn't take much.
"This one's always first up," Carsyn O'Reilly, 17, said, nodding toward a Holstein standing in the entryway. "She knows her spot."
One by one, the dairy cows lumbered into stalls as the teenage sons sprayed orange disinfectant on the udders. Everyone — including Casey's wife — helped out.
"I've got a real job, too," Kim O'Reilly, who works as a banker in town and grew up on a Wisconsin dairy farm, said. "On top of this one, that is."
She knows they're one of the lucky ones.
Organic dairies embody the imagination of yesteryear's farms. Black-and-white cows feed on green pasture in the summer. Sons and daughters return from school to lift pails of feed or bottle-feed calves. Farms average, maybe, 100 cows — not 1,000.
And the system works because consumers pay steeply for what they believe is a premium milk or cheese or yogurt.