Just as election season gets into full swing this fall, a Twin Cities pro-business think tank will wade into the fierce economic debate about copper-nickel mining in northern Minnesota with a statewide advertising campaign that promotes the potential of the new industry.
John Hinderaker, president of the Center of the American Experiment, a Golden Valley non-profit that typically supports Republican causes, said the $270,000 campaign announced Monday will start after Labor Day. It will include highway billboards, TV and radio spots, YouTube videos and other social media ads that highlight the billions in economic benefits the state will reap from mining, according to a new report from the center.
"If voters understand the huge benefit of mining, they will want to see it happen," Hinderaker said. "And an election is a good time to be talking about it."
PolyMet Mining Corp., a publicly held Canadian company, is awaiting final approval from state regulators on a permit for an open-pit mine and processing facility near Hoyt Lakes and the St. Louis River. Twin Metals Minnesota, a subsidiary of the Chilean mining giant Antofagasta, is developing an underground mine on the edge of the Boundary Waters Canoe Area Wilderness near Ely.
Together, they have ignited the biggest and longest-running environmental controversy the state has seen in decades. Unlike the taconite industry, copper-nickel mining carries much greater environmental threats because runoff from mine and processing waste can produce an acid that leaches heavy metals from rock. In addition, both projects would include waste tailings basins, which pose a risk of leaking and dam failures upstream from critical recreation and wildlife areas.
Critics also argue that creating a new mining industry will permanently alter a region now cherished for its lakes, forests, hunting and fishing, and eclipse a thriving outdoor industry — a view that was supported earlier this month by a different economic study independently conducted by a Harvard economist.
Hinderaker said mining can be conducted with minimal environmental risks, thanks to new technologies and regulatory oversight, and that the economic benefits for the state are substantial.
The economic report that the center released Monday estimated that when fully up and running — meaning three mines and a titanium ore processing facility that at this point is experimental — the industry would generate $3.7 billion annually in overall economic activity, mostly from the sale of the metals, and 8,468 direct and indirect jobs.