Major League Soccer Commissioner Don Garber made one thing clear Tuesday when he came to St. Paul and announced the league's 26th All-Star Game will be played there next August at Allianz Field.
He noted the league promised such a celebration when Minnesota United managing partner Bill McGuire's ownership group paid $100 million for an expansion team, then spent another $250 million itself to build a soccer-specific, sold-out stadium next to the freeway linking Minneapolis with St. Paul.
Then Garber made a distinction about a week of concerts, parties, days of service and an All-Star skills competition that lead to an Aug. 10 game against an as-yet undecided opponent.
"The big events, they're just not awarded," Garber said. "They're earned. We have lots of teams. This is a perfect place to celebrate our league and everything we're about in a market with a stadium and a fan base that represents everything that's great about Major League Soccer."
The Loons earned the eighth All-Star Game held in Minnesota by building a 19,600-seat stadium that gleams both day and night. It includes a standing-only wall of wonder behind one goal that creates a unique game-day experience.
Then a team that began MLS play in 2017 and opened Allianz Field in 2019 upgraded its roster these past three seasons with talent that came within minutes of reaching the MLS Cup last December.
Major League Baseball held its All-Star Game in Minnesota in 1965, 1985 and 2014; the NBA held its in 1994; the NHL in 1972 and 2004; and the WNBA in 2018.
"There was a commitment that you get one, but you've got to earn one," McGuire said in an interview alongside Garber before Tuesday's news conference featured St. Paul Mayor Melvin Carter and Minneapolis Mayor Jacob Frey as well. "I'm not sure we'd be doing this today if we had produced a mediocre stadium and had an average experience for people."