The nation's largest flight-attendant union is launching a formal campaign to unionize Delta Air Lines' cabin crew nearly a decade after the group last voted on representation.
The Association of Flight Attendants-CWA, commonly called AFA, earlier this month said it is officially backing Delta workers' organizing efforts at the behest of "thousands" of the airline's flight attendants. The move brings more money and order, as well as influential national labor leaders, to the effort.
AFA's push comes on the heels of other major wins in the U.S. labor movement. Last month, union workers at General Motors called a strike that led to contract gains, and which quickly paved the way for a new contract at Ford Motor Co. And there have been a series of successful teachers strikes and walkouts across the U.S., from Denver to Chicago to South Carolina. A recent Gallup poll shows support of unions in America is 64%, near a 50-year high.
Delta, the only major U.S. airline whose flight attendants are not unionized, has a reputation for strong anti-union sentiment. Less than 20% of its workforce is unionized, with the pilots being the only significantly sized work group that is the exception.
The last time Delta's flight attendants voted on whether they wanted to be an organized labor group was in 2010, two years after the merger with Northwest Airlines. At that time, there was a clear Delta-Northwest divide, with Delta's Atlanta hub largely voting against unionization and Northwest's Minneapolis and Detroit hubs holding a more favorable union stance. That effort failed by a narrow 300-vote spread.
And while the historical north-south division still lingers, union leaders and historians said times have changed and today's labor movement, including among flight attendants, is about practical livelihood matters more than a particular ideological legacy.
"Delta is a much more global company with a global workforce that has an utterly different relationship with the Northwest-Delta drama than they had at that time," said Ryan Murphy, a labor historian at Earlham College and author of the "Deregulating Desire: Flight Attendant Activism, Family Politics, and Workplace Justice." "We are talking about a vastly different labor movement and a vastly different Delta."
The Atlanta-based airline said organizing efforts haven't worked in the past and it doesn't believe they will succeed this time either.