Katie Romanski knew her ice cream cone creations would taste good. But the more important question: Would they look good?
She was hastily coming up with a menu for her new Minnesota Nice Cream cafe, which had only a 10-day window to open after she bought the space, in what was the Empire Coffee shop in northeast Minneapolis (807 Broadway St. NE.).
"I always think, 'What's going to look really cool in photos?' " Romanski said.
So in just one night, she invented an entire menu of Technicolor sundaes crowned with both traditional and off-the-wall toppings and served in homemade tie-dye cones. Each of the creations ($7) sparkle with a final flourish of edible glitter.
Minnesota Nice Cream's glitter-sprinkled cones are the latest over-the-top food to be featured in our video series, Outta Control. Watch past videos about April Fools cupcakes and another about a doughnut the size of your head at startribune.com/outtacontrol.
The shop, which opened in March, has already stormed Instagram.
"My whole company is based on Instagram, because it's so positive and great," said Romanski.
She launched Minnesota Nice Cream as a food truck in 2016, but wanted a home-base to expand from. "I wanted to create a space where right when you get your cone, you can hold it up and take photos." Fittingly, the store has a mural of a giant cherry, and a colorful striped wall in the shop, both perfectly Instagrammable.