New NWHL franchise Minnesota Whitecaps unveil logo

The team begins play in October at Tria Rink in St. Paul.

August 21, 2018 at 3:34PM
(The Minnesota Star Tribune)

The Minnesota Whitecaps unveiled their logo on Tuesday.

(The Minnesota Star Tribune)

And there it is. Hypnotic, some might say.

The National Women's Hockey League franchise begins play on Oct. 6.

According to a news release, the new brand identity was created by M Style Marketing

"The whitecap wave element having the 'M' and 'W' in the graphic with the use of space for the waves resulted in a truly unique brand," said Rob Striar of M Style.

about the writer

about the writer

Chris Miller

Editor

Chris Miller supervises coverage of professional sports teams. He has been at the Star Tribune since 1999 and is a former sports editor of the Duluth News-Tribune and the Mesabi Daily News.

See More