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Leaders in the news media, an institution whose reputation has sunk near a record low, have a novel idea to restore public faith in their work: They can improve trust, they say, by renouncing objectivity. This is not something that would have occurred to me.
In a recent column in the Washington Post, the paper's former executive editor, Leonard Downie, says that in the quarter-century he was a top editor, he "never understood what 'objectivity' meant." The piece quotes other notable journalists saying much the same. "Objective by whose standard?" asks a former executive editor of the Associated Press.
Downie argues that "truth-seeking news media must move beyond whatever 'objectivity' once meant to produce more trustworthy news."
More trustworthy news would certainly be good. In the 1970s some 70% of Americans said they trusted the mass media "a great deal" or "a fair amount" to "report the news fully, accurately and fairly." The figure now stands at 34%. Other polls report similar findings.
Admittedly, it isn't obvious what this decline really means. Are the media less worthy of trust, or are readers less trusting?
The issue isn't whether newspapers are seen to be neutral. It's fine, for instance, that the New York Times is a liberal paper. My career in journalism started in the U.K., which has brazenly partisan newspapers: You can't imagine the Guardian backing the Tories or the Telegraph supporting Labor. Again, that's fine.