As the sounds of "Look What You Made Me Do" wafted across the transit plaza outside U.S. Bank Stadium on Thursday morning, Yoana Petrinska had no qualms revealing what her love for Taylor Swift made her do: Get in line at 7 a.m. to drop $262 on merchandise from the pop megastar's Eras Tour.
"I got what I wanted, so I definitely think it was worth it," the new University of Minnesota grad said, as she pointed to the $65 blue crewneck sweater among the items in her bag.
Petrinska was among thousands of fans who lined up for hours on Thursday — some even started lining up late Wednesday night — for the opening of Swift's outdoor merchandise stand at 10 a.m., a full day ahead of the first of her two sold-out concerts at the Vikings stadium in downtown Minneapolis.
The opening of the outdoor merch stand was sort of the Swiftie equivalent of Barnum & Bailey tents going up a century ago — the first tangible sign that the circus is in town.
![The U.S. Bank Stadium's Taylor Swift Eras Tour advertisements shine above the long merchandise line in Minneapolis, Minn., on Thursday, June 22, 2023. ] Angelina Katsanis • angelina.katsanis@startribune.com](https://arc.stimg.co/startribunemedia/IL3IZ65U7NDICMUAF3CZYXEQGY.jpg?&w=1080)
For the Swifties who were first in line for the T-shirts, posters and other swag, it was extra important for them to at least get the merch items they wanted; that's because they still had not lucked into tickets to this weekend's concerts despite attempts the day they went on sale in November.
"I can't afford $500 or $600 for a [resale] ticket, but I can at least afford the sweater," said North Dakota State University student Annamarie Faszholz, who drove five hours with her bestie Swiftie Emilee Taylor to start the merch-stand line at 11 p.m. Wednesday.
"We're checking Ticketmaster constantly, hoping [new] tickets will drop," added Taylor, "but either way, I'm glad we're here for the experience."
Other indicators of Swift's arrival Thursday included a fleet of tour production trucks lining the streets around the stadium, where setup began earlier in the week on the massive production for the U.S. trek of her 20-city, 50-show Eras Tour. Minneapolis falls about halfway through the tour, which began in Glendale, Ariz., in mid-March.