When Kate Marnach decided to go zero-waste in 2017, she went all in — stopped using paper towels, single-use plastic or ordering takeout food — without batting an eye. But the Minneapolis mother of three young children burned out in five months.
That's what can happen, Marnach discovered, if you go too green too quickly.
She gave up trying to live waste-free, but noticed that some of the practices she'd adopted, like buying in bulk, had become habit. It wasn't long before she decided to try going sustainable again — this time gradually.
"I looked at things that I was being overwhelmed by, and I dropped a few of them that I determined at the time were too hard for me to tackle," Marnach said. "I worked on adding back in the stuff that was doable for me."
She also posted to the Zeroish blog, a site that she and a few friends used to educate themselves and other families. And in 2020, Marnach opened the Zeroish Co., a Minneapolis retail storefront that provides sustainable and zero-waste products, including bulk buying.
Living totally plastic- or waste-free is daunting, and for many, unrealistic. While zero waste is her goal, "you just have to tackle the areas in your life that are realistic for you to tackle."
Marnach now thinks that sustainability has a different definition for everyone. That's why we came up with a way to be greener by personality type.
FOR AN OVERACHIEVER
If zero waste is your goal, Amber Haukedahl, CEO and founder of the Tare Market, advises you to go slow. Instead of tossing not-so-green products, use up what you have. When you run low on toothpaste, soap or shampoo, try to find a more sustainable alternative. While it might be costlier upfront, Earth-friendly products can save money in the long term.