TARGET'S FORAYS INTO MANHATTAN
July 25, 2010 at 12:01AM
• 1997: Target sticks a toe in the greater New York City market with its store in Edison, N.J.
• November 2002: Target brings its wares to Manhattan for the first time when it takes over a former dinner cruise liner at Chelsea Piers on the Hudson River. The USS Target is open for two weeks, and carries 92 gift items for the holidays.
• 2003: Designer Isaac Mizrahi's apparel line is launched at a temporary "pop-up" store in Rockefeller Plaza.
• Summer 2004: A store in the Hamptons opens from Memorial Day to July 4 to showcase home trends; during three sweltering days, Target sells air conditioners out of trucks cruising around Manhattan.
• July 2005: A "vertical fashion show" has Target models scaling the walls of a nine-story tower in Rockefeller Center.
• Aug. 22, 2005: Target sponsors a full issue of the New Yorker, the first time the magazine allowed a single advertiser in its 80-year history.
• New Year's Eve 2006: Target distributes 3-D glasses at Times Square to see its logo projected onto the dropping ball at midnight.
• September 2008: Target opens four "Bodegas" in vacant storefronts across Manhattan for four days during Fashion Week.
• December 2009: "Target To Go" stores open for three days in Manhattan selling 50 products, from 99-cent ornaments to $250 video-game players.
• July 25, 2010: Target opens its first permanent Manhattan store in East Harlem.
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