Target Corp. has been e-mailing Canadian customers that some of their personal information was taken during the data heist late last year.
The personal information was in the second haul of data from the Target theft, which included names, mailing addresses, phone numbers or e-mail addresses, as opposed to payment card data. The stolen personal information involves about 70 million people altogether, although only a small portion of that affects Target's customers in Canada, where the company operates 124 stores.
The e-mails to Canadian customers started going out this week, said Target spokeswoman Molly Snyder.
This is the first time Target has described an international impact, a disclosure that comes at an awkward time as the Minneapolis-based retailer fights for success in Canada.
The affected Canadian shoppers didn't necessarily shop at a physical Target store during the breach period or cross the border to a U.S. store, Snyder said. She emphasized that Target still believes that debit and credit card information affecting 40 million accounts was taken only from point-of-sale devices in its U.S. stores, not those in Canada.
Rather, the limited personal information the thieves snatched had been acquired by Target "during normal course of business," Snyder said.
"Please know that our Canadian stores were not impacted by the unauthorized access to payment information," the company said in a note to customers about the breach posted on its Canadian website. (The words "were not" were underlined for emphasis.)
Snyder said the majority of the e-mail addresses "came from things when a guest makes a purchase on Target.com, signed up for a weekly ad, managed a Redcard online or set up a registry."